When Jesus influenced the woman at the Samaritan well, she went to town and influenced her neighbors. Her influence was only information, though. In order to convert people to the Family of God and to the Kingdom of God, we need to be involved in what the Samaritans experienced after they heard the woman’s testimony:
How do we take people past the level of informing them to the place of helping them to have encounters with Him? What Paul called “the fruit of the Spirit” (Galatians 5:22-23) is a manifestation of the Person of Jesus that reveal His character through our interactions with people. What he called gifts of the Spirit (Ephesians 4, 1 Corinthians 12, Romans 12) are manifestations of the Person of Jesus that reveal His work through our interactions with people.